WBTF Dubai 2027 · Fourth edition
AI, Experience and the Future of Corporate Mobility. Wednesday 3 February 2027, Dubai.
The 2027 agenda
Artificial intelligence is changing how trips are sourced, booked, paid for and supported. Travellers expect a better experience. Boards expect proof of value. Sustainability targets are tightening. The fourth edition brings these questions to the buyers who hold the budgets and the leaders who set the strategy.
Draft programme · 3 February 2027
Every session puts corporate buyers in the conversation, from the region and from our international hosted buyer programme, and every session asks the sustainability question. Speakers will be announced once confirmed.
Arrive, meet fellow delegates and explore the latest data and trends in business travel.
The Forum's founders open the fourth edition.
How new national rail infrastructure will change the way people travel for business across the UAE.
Airline leaders and corporate buyers from the region and abroad on how demand, networks and expectations will change.
Senior corporate buyers from the region, joined by an international hosted buyer, on balancing budgets, policy and the traveller.
Technology and government leaders on the UAE's AI strategy and its impact on how companies plan, book and manage travel, with a buyer's perspective.
Hosted tables led by airlines, hotels and payment, technology and mobility providers.
Case studies on how commercial payments and AI are creating a more personal, frictionless trip, tested by regional and international buyers.
A head-to-head debate between a digital travel platform and a global travel management company, moderated by a corporate buyer. A jury of international hosted buyers scores each round.
Fast-paced showcases from ground transport providers, with a regional buyer putting the questions.
Corporate accommodation buyers, booking platforms, hotel groups and specialists on the future of corporate hotel programmes.
The Forum's commitments for the year ahead and closing remarks from the founders.
Draft programme, subject to change. Speakers will be announced once confirmed.
Hosted Buyer Programme 2027
Are you a corporate travel buyer based in Europe, the Americas or Asia Pacific? Apply for one of a limited number of hosted places.
Why take part
The Forum is built so that both sides of the business travel market leave with more than they came with.
Procurement, finance, HR, travel, security and facility directors, and executive assistants.
Airlines, hotel chains, TMCs, GDS, payment and expense providers, car rental, ground transport, insurance, safety, security and visa services.
The WBTF year
One flagship Annual Meeting in Dubai every November, with smaller regional editions through the year. The regional editions travel, starting in the region, and in time move on to Europe, the Americas and Asia Pacific.
The fourth edition of the Forum: Business Travel Reimagined.
Registration openA one-day edition in a host city in the region.
City to be announcedA second one-day regional edition after the summer.
City to be announcedThe flagship gathering in Dubai, every year. Launch of the annual research and the Dubai Declaration commitments.
2027 date and venue to be announcedCities, dates and the name of the regional series will be announced in 2027. Destinations interested in hosting a regional edition can contact the Secretariat.
A lower-impact forum
Every edition publishes its travel and venue footprint after the event, and the figures are reported again a year later.
Hosted buyers are routed the lower-carbon way where possible, and venues and hotels are chosen on credible environmental standards.
The 2025 meeting
The previous edition opened with a corporate-only session on the challenges of travel management, followed by a keynote on the role of AI and data in corporate sourcing.
See the 2025 programme