Buyers never pay
Corporate buyers take part in the Buyer Community, its roundtables and its research free of charge.
The WBTF Buyer Community
The buyer is at the centre of everything we do.
Corporate buyers and their purchasing power are what give a business travel community its value. The Forum is built around them, and around the executives who give them their mandate.
Why buyers, and why their leaders
Buyers hold the budget. The C-suite holds the mandate.
Corporate travel, procurement and mobility managers decide how billions of dollars of business travel are bought. They know the suppliers, the policies and the travellers better than anyone.
The strategic decisions, about growth, markets, talent and sustainability targets, are often taken one or two levels above them, by the chief executives, finance, people and sustainability officers they report to. A business travel programme only changes when both levels agree.
That is why the Forum brings buyers and their C-suite together in the same rooms and in the same Global Councils.
Our promise to buyers
Free to join. Your data is never sold.
Trust is the currency of this community. These principles are written into how the Forum works with every partner.
Your data stays with us
Buyer contact details and survey answers are never sold, rented or shared with suppliers. Research results are published only in aggregate.
You choose who you meet
Partners earn access to buyers who opt in to meet them. Every supplier meeting at a WBTF event is requested or accepted by the buyer.
How to take part
Five ways in, each with more to give and more to gain.
Start by reading the research. Over time, help write it, shape the agenda and take the stage.
Subscriber
Receive the monthly WBTF White Paper and the Data of the Month.
Contributor
Answer a five-minute monthly pulse survey and receive a benchmark of your programme against your peers.
Buyer Circle
By invitation: monthly virtual roundtables for corporate buyers only, with no suppliers present, held under the Chatham House Rule.
Hosted buyer
A hosted place at a regional edition or the Annual Meeting, with travel support and pre-arranged meetings you choose.
Hosted Buyer ProgrammeCouncil member
Join a Global Council, co-author a white paper or take part in a session, alongside the executives you report to.
Global CouncilsSustainability working group
Help build shared sustainability measures that companies can use in their own reporting.
Our commitmentBuyer data, buyer research
The monthly white paper is written with you, and for you.
Every month, the Buyer Community's pulse survey feeds the WBTF White Paper. Contributors see the results first, with a private benchmark of their own programme. Over the year, the papers build into the Value of Travel Report, launched at the Annual Meeting each November.
The research cycle